這是一個很合理的問題，也是大家在討論像 LiveGood 這樣的機會時常會提出的疑問。傳統直銷（MLM，多層次傳銷）給人的刻板印象，主要來自於許多公司過去的經營方式，重心放在「拉人頭」，而不是靠產品或服務本身創造價值。
接下來我們來拆解一下，看看 LiveGood 是如何顛覆這個行業並消除這些負面標籤的：

傳統直銷的刻板印象：

1. 高額入會費：許多傳統直銷需要投入大筆費用購買入門套組或囤積商品，讓人感覺像是被坑錢。
2. 重拉人輕產品：傳統直銷更注重拉人進來賺取佣金，而不是專注於產品銷售，容易讓人覺得像「金字塔遊戲」。
3. 產品價格過高：許多公司會把產品價格抬得很高，用來支撐佣金制度，導致產品在市場上缺乏競爭力。
4. 高流失率：大部分參與者因賺不到錢而最終放棄，這也讓人對整個行業充滿質疑。
5. 誇大不實的宣傳：一些公司過度渲染財務自由或奢華生活，卻不誠實說明需要付出的努力，進一步損害了這個行業的形象。

LiveGood 如何改變遊戲規則：

1. 會員制模式：LiveGood 採用類似 Costco 或 Sam’s Club 的會員制模式。會員只需支付低額月費，就能以批發價購買高品質商品，重點放在提供價值，而非拉人頭。
2. 不用囤貨：加入 LiveGood，不需要囤積商品或購買昂貴的入門套件，所有商品都直接寄到消費者手中，減少了財務風險。
3. 價格實惠：LiveGood 的產品定價與市場上的知名品牌有競爭力，甚至更優惠，完全不靠抬高價格來支付佣金。
4. 公平的獎金制度：LiveGood 提供簡單透明的矩陣式收入模式，讓會員可以選擇專注於銷售產品、建立團隊，或兩者兼顧，無需壓力地不斷拉人頭。
5. 無需大額消費：在 LiveGood，收入與業績無關，沒有大額個人消費要求或業績壓力，會員可以輕鬆享受和分享產品。
6. 強調永續性：LiveGood 專注於長期穩定的成功，而不是短期收益。透過降低門檻並提供真實價值，建立信任和可靠性。
7. 教育與透明：LiveGood 積極教育會員與大眾，清楚說明商業模式，與傳統直銷的隱晦和誇大完全不同。

為什麼 LiveGood 與眾不同：

「這不會又是傳銷吧？」這句話背後其實隱含了人們對高壓推銷和高價產品的質疑。
LiveGood 完全顛覆了這種刻板印象，專注於提供平價的優質產品，同時為想要分享會員好處的人提供實際的收入機會。

在一個信任稀缺的行業中，LiveGood 提供了符合道德、透明且貼近現代人購物和賺錢方式的選擇。
這不再是過去的傳統直銷，而是重新定義的網絡行銷，為現代消費者和創業者而設！

柯瑞鑽石教練FB分享

原文丨

It’s a valid question and one that arises often when discussing any opportunity like LiveGood. The stigma around traditional MLM (Multi-Level Marketing) is deeply rooted in the way many companies have operated historically, focusing more on recruitment than delivering value through actual products or services. Let’s break it down and explain how LiveGood is disrupting the industry and eliminating that stigma:

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The Stigma of Traditional MLM:

1. Expensive Buy-Ins: Many MLMs require large upfront costs for starter kits or inventory, which often leads people to feel like they’re being taken advantage of.

2. Focus on Recruitment Over Products: Traditional MLMs have often emphasized recruiting others into the business rather than selling products, creating a pyramid-like perception.

3. Overpriced Products: Many companies inflate product prices to fund compensation plans, making them uncompetitive in the open market.

4. High Attrition Rates: Most participants struggle to make money and eventually quit, leading to dissatisfaction and skepticism.

5. Misleading Claims: Overpromising financial freedom or lavish lifestyles without transparency about the effort required has tarnished the industry’s reputation.

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How LiveGood is Changing the Dynamics:

1. Membership-Based Model: LiveGood operates on a membership model, much like Costco or Sam’s Club. Members pay a low monthly fee to access high-quality products at wholesale prices. This shifts the focus to value-driven sales rather than recruitment.

2. No Inventory Requirements: With LiveGood, members don’t need to stockpile products or buy large starter kits. Everything is direct-to-consumer, eliminating financial risk.

3. Affordable Products: LiveGood’s products are priced to compete with or beat leading retail brands without relying on inflated prices to fund commissions.

4. Fair Compensation Plan: LiveGood offers a simple, transparent matrix-based income model. It allows members to earn whether they focus on selling products, building a team, or both — without pressuring others to recruit endlessly.

5. No Pay-to-Play: Earnings in LiveGood aren’t tied to maintaining large personal volume purchases or meeting quotas. Members can enjoy and promote the products without feeling financial strain.

6. Focus on Sustainability: LiveGood emphasizes long-term success rather than quick wins. By keeping the barriers to entry low and offering real value, it builds trust and credibility.

7. Education and Transparency: LiveGood actively works to educate members and the public about its business model, breaking away from the secrecy and hype often associated with MLM.

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Why LiveGood Feels Different:

The phrase “It’s not MLM, is it?” often comes from a place of skepticism about being pressured to recruit or sell overpriced products. LiveGood flips this script by focusing on making great products affordable and offering a realistic income opportunity for those who want to share its membership benefits.

In an industry where trust is scarce, LiveGood provides an alternative that feels ethical, transparent, and aligned with how people prefer to shop and earn in today’s economy.

This isn’t the same MLM from the past — it’s network marketing reimagined for modern consumers and entrepreneurs.